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Zaful, founded in 2014, is an online Chinese fast fashion retailer creating cheap men’s and women’s clothing targeted at teens and young adults.
The brand’s popularity has risen rapidly over the previous years, owing to its heavily targeted social media ad campaigns and large GEN-Z following on social media.
We ask the question, is Zaful Ethical?
Ecothes Opinion: Zaful Overall Score
Is Zaful Fast Fashion?
Yes, Zaful is a fast-fashion brand, similar to fast fashion retailer Shein.
The Chinese clothing company produces vast quantities of garments from cheap, low-quality material and sells the clothing at a low price.
Zaful has over 7700 women’s clothing garments and over 4400 men’s garments on its website, much of which may end up in landfills if not sold.
The brand Zaful has been called out for taking designs from other designers and creating low-quality versions of those designs.
The brands fast-fashion business model promotes overconsumption of clothing because the clothing is of poor quality and cheap.
The brand has even received criticism doubting whether Zaful is legit due to its products’ poor quality and poor reviews.
What Materials Does Zaful Use?
Zaful uses materials such as virgin polyester, cotton, and viscose.
There is no indication of any Zaful products using low-impact or sustainable materials such as organic cotton or recycled materials.
Where are Zaful Clothes Made?
Zaful clothes are made in China. However, the brand does not disclose the 128 suppliers or factories it works with.
The Zaful website says it “ensures a safe working environment for its garment workers”; however, this is just an empty statement. Furthermore, there is no brand transparency or evidence into Zaful auditing these suppliers against any codes of conduct or whether the brand is aware of any child labor or human rights violations.
Is Zaful Cruelty-Free?
There is no information given on Zaful’s animal-welfare policy.
Sustainable Alternatives to Zaful
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