Best Organic Mascara Brands for Amazing Eyelashes

You walk into a store looking for a new mascara.

You’re looking at one off of the store’s recommendation for $30+ because it promises you exactly what you’re looking for.

The only problem is, when you read the ingredients, it’s a long list of things you can barely pronounce. 


Most mascaras, especially if they’re promising you a voluminous, bold look, are made with harsh chemicals and toxins such as phthalates, triclosan, sodium laurel sulfate, and synthetic fibers leaving your eyelashes crusty, dry and just plain gross. 

All-natural and organic mascaras do just the exact opposite.

The formulas used help create a safe mascara, making it great for sensitive eyes and for those who wear contacts. 

But not all organic mascaras live up to being as good as traditional mascaras. 

That’s why we’ve compiled this list of the best organic mascaras to help you find the right brand for you.

Table Of Contents

Let us know if you purchased any of our recommendations in the comments below, or if you have an organic mascara brand that you recommend! We’d love to add it to the list.

Best Organic Mascara Brands

1. Endlessly Beautiful

Endlessly Beautiful Organic Vegan Mascara

Finally a mascara with ingredients you can pronounce that actually works!

Endlessly Beautiful’s Organic mascara is enriched with lash nourishing and conditioning ingredients such as Chamomile, Vitamin E, Oregano, Thyme, Coffee Powder, Rosemary, and Cinnamon.

With over 1800 reviews on Amazon, even from people who have never been able to wear mascara before, customers are raving about this product, and we believe it’d be hard to go wrong if you choose this product.

This mascara is vegan, gluten free, paraben free, cruelty free, and non-toxic.

This lengthening mascara is water resistant, smudge-proof, non-clumping, long-lasting, easy to apply and easy to remove at the end of the day. How could you go wrong? 

Shop Endlessly Beautiful on Amazon

2. Physicians Formula

Price | $

physicians formula mascara

Allergist, dermatologist, and ophthalmologist recommended, Physician’s Formula creates their products without any harsh chemicals or toxins that are known to irritate the skin. They’re also cruelty-free.

Whether you’re thinking about going with an ultra-dark look, a full look, or even a voluminous look, Physician’s Formula has it!

Although all their products are not organic, they do offer several different types of mascara that are made with OrganiSoy and Eco-Olive, which helps moisturize and protect your lashes.

Shop Physicians Formula on Amazon

3. Honeybee Gardens

Price | $-$$

natural mascara

Founded in 1995, Honeybee Gardens has since been serving its customers with simple products made with simple ingredients, making them safe for everyone.

Their products check all of the boxes. All-natural, eco-friendly, certified organic, cruelty-free, and vegan, and they avoid using ingredients such as parabens and petroleum. 

The formula created for their organic mascara delivers exactly what Honeybee Gardens promises: a weightless lash-defining mascara.

The natural ingredients such as bayberry wax, jojoba, and Italian olive oil allows the mascara not only to condition your lashes, but it also doesn’t flake or clump.

Shop Honeybee Gardens on Amazon

4. Skin2Spirit

Price | $$

natural mascara

Using green packaging and safe ingredients, Skin2Spirit is committed to helping the environment as well as providing products safe for its customers.

They ensure that their mascara products are packaged in smaller packaging than most brands because the use of less plastic reduces their environmental footprint overall. 

Skin2Spirit provides its customers with a natural mascara that’s non-GMO, paraben-free, gluten-free, lead-free, non-toxic, and also cruelty-free that’s still able to produce a voluminous, bold look.

Their mascaras are also hypoallergenic, meaning they’re great for sensitive eyes and for those who wear contacts. Unlike some of their competitors, Skin2Spirit adds a conditioning formula to their mascaras, promoting growth and healthy lashes. 

Shop Skin2Spirit on Amazon


Price | $$

w3ll people organic mascara

W3LL People has created a mascara that is recommended by Allure for its clean ingredients. Designed to create big, bold, fluffy lashes in the safest way possible, their mascara is organic and free of harsh chemicals, toxins, and other things you do not want around your eyes.

They use a plant-based formula, and W3LL People’s mascara delivers a flawless, smooth look while lifting your lashes and giving you full lash volume or growth without any clumps or smudges.

Shop W3LL People on Amazon


Price | $$-$$$

organic mascara

Using Certified Organic ingredients wherever they can, INIKA commits to providing its customers with a product that’s safe and healthy for their bodies.

They ensure that their ingredients do not come in contact with any harsh chemicals so that you receive the best quality product INIKA has to offer. In addition, INIKA products are rigorously tested from every ingredient to every facility they pass through so that you’re assured your product has no trace of any toxins.

This natural and organic company also takes pride in its products being 100% certified cruelty free, vegan, natural, and halal so you can feel safe about your purchase. 

Made in Australia, INIKA gives its customers options. Whether you’re looking for a bold lash mascara or a curvy voluminous lash mascara, INIKA has you covered while keeping it all-natural and organic.

Shop INIKA on Amazon

7. Ere Perez

Price | $$

ere perez natural mascara

Growing up in Mexico, surrounded by holistic medicine and home remedies, Ere Perez was inspired to create an all-natural beauty line that nourishes your body.

Their products are cruelty-free, vegan, and non-GMO. In addition, they have also joined the UN Global Compact and are certified carbon neutral by the Carbon Reduction Institute, which shows that Ere Perez is reducing its carbon footprint significantly. 

Their mascara line was launched in 2004 and was made with a mission to provide its customers with a natural mascara that lives up to traditional mascara standards.

Unlike other competitors in the beauty industry, Ere Perez offers a waterproof mascara made with avocado oils. Not only does this mascara provide flawless 24-hour wear that’s absolutely waterproof, but its also designed to stimulate growth and strengthen your lashes so that they stay beautiful and healthy all day long.

Shop Ere Perez on Amazon

8. Mirenesse

Price | $$

non-toxic mascara

Are you ever just lazy to remove your mascara? Same here…

Well, if you are one of the lazy ones, Mirenesse mascaras are made with a 24-hour micro wrap elastic gel tubing formula that’s natural, and will define your lashes to make them look fuller, and thicker.

The tubing formula used to create their mascara will not flake or come off until you want it to! You can even sleep with it on without the fear of waking up with dark circles around your eyes.

Being Pharmacist formulated, cruelty-free and non-toxic, you can apply this natural mascara with pride.

Shop Mirenesse on Amazon

9. Luxury by Sofia

Price | $$

luxury by sofia natural mascara

Looking to thicken, nourish, lengthen, moisturize and volumize your lashes? Look no further.

Luxury by Sofia is a natural and organic cosmetics company that focuses on beauty without compromising its customer’s health. The best part about Luxury by Sofia is that they give back to those who are less fortunate by providing them with basic human necessities. 

They care about their customers just as much as they care for the environment. Luxury by Sophia offers a natural mascara made with ingredients such as chamomile, vitamin E, rice powder, and so much more.

As mentioned earlier, Luxury by Sofia doesn’t compromise health and nor do they compromise on the quality they deliver either. You can rely on this mascara to provide you with the best length and bold look while keeping your eyes free of harsh chemicals and toxins.

Shop Luxury By Sofia on Amazon

10. Bella Mari

Price | $$

Nature's Brands Bella Mari mascara

Nature’s Brands has been providing the cosmetics and health industry with a natural and organic product since 1995.

Their cosmetics line, Bella Mari, produces a mascara that’s naturally made with a plant-based, mineral formula. Nature’s Brand took it up a notch and released several colors aside from black, such as purple, blue, gold, green and pink in case you wanted to go for a more creative look. 

Promising to be free of clumps, flaking, and smudging, you can count on Bella Mari to provide you with a weightless, hypoallergenic mascara that’s free of synthetic preservatives and is vegan and cruelty-free.

Shop Bella Mari on Amazon

11. Alima Pure

Price | $$

Alima pure natural mascara

Made in the USA, Alima Pure was founded in 2004 by a full-time mom & kindergarten teacher.

Alima Pure takes pride in its products and makes sure that they are luxurious and are able to deliver the high-performance it’s expected to without compromising their customer’s health. Alima Pure’s products are free of parabens, sulfates, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles.

Alima Pure’s natural definition mascara is made to provide its customers with a bold, voluminous look without it clumping, or looking like you had a really rough night.

Making sure they use quality ingredients, Alima Pure’s mascaras are made with provitamin B5, jojoba oil and natural beeswax to protect your lashes all day, and keeping them healthy even when you remove the mascara!

Shop Alima Pure on Amazon

12. BaeBlu

Price | $-$$

baeblu natural mascara

BaeBlu has committed to offering all organic beauty products in the industry. To ensure that they are providing the best quality products, BaeBlu has partnered with FDA-approved laboratories that research plants, herbs, botanicals, and natural-based oils, so they are able to create new organic formulas for their products.

Their mascaras are great for sensitive eyes and contact wearers alike.

BaeBlu incorporates ingredients such as chamomile, coffee, grape seed oil, and cinnamon bark to attain the perfect formula to keep your lashes looking gorgeous. Their mascaras include natural oils that restore, hydrate and heal your lashes.

Shop BaeBlu on Amazon

13. Harvest Natural Beauty

Price | $-$$

harvest natural organic mascara

Harvest Natural Beauty maintains environmental accountability while also providing their customers with all-natural, organic beauty products.

Their natural mascara are free of toxins, carcinogens, endocrine disrupters, petroleum, parabens, and nanoparticles.

To keep it simple, Harvest Natural Beauty harvests its products using the simple methods and purest, fair-trade ingredients that are also sustainable and responsible for the environment.

Harvest Natural Beauty’s mascara is vegan, gluten-free, and 100% cruelty-free, smudge-proof and water-resistant so you can purchase this product without worrying if any animals were harmed.

Their mascara is infused with conditioning organics and vitamin E to protect and keep your lashes hydrated throughout the day.

Shop Harvest Natural Beauty

14. Tarte

Price | $$

Tarte natural mascara

Formulated without the use of parabens, mineral oil, phthalates, triclosan, sodium laurel sulfate, and gluten, this popular cosmetics company uses only natural and organic ingredients to create their products. 

The best thing about Tarte’s mascaras is that they are not limited to just one or two different types.

Tarte actually has multiple organic mascara lines that have been ophthalmologist and dermatologist-tested to ensure they are hypoallergenic and are able to provide you with a range of potential looks that you might be interested in without using anything that’s toxic to create their product.

Using ingredients such as olive esters, rice bran wax, provitamin B and vitamin C, you can trust that your lashes will stay healthy and soft.

Shop Tarte on Amazon

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