Is Nivea Cruelty Free? Plus Alternatives

Nivea may be one of the world’s largest skincare brands, but is Nivea cruelty-free?
We’ll find out in the article below, asking is Nivea cruelty-free and is Nivea vegan?

About Nivea

Nivea (Beiersdorf) is a German cosmetics brand creating beauty and skin care products for the whole family. Paul Carl Beiersdorf developed Nivea in 1886. In 1911, he introduced the first-ever stable water-oil emulsion. He had a vision – to make people feel good about themselves. And today, the Nivea brand is the sixth largest skincare company worldwide.

What is Cruelty-Free?

The term “cruelty-free” describes companies or procedures that don’t use animal testing and follow strict guidelines to ensure that no harm is done to animals during production.

Is Nivea Cruelty-Free?

Nivea is one of the most popular personal care brands in Europe, with people trusting its products and brand image, but did you know that Nivea isn’t completely cruelty-free?

Beiersdorf, owners of the NIVEA brand, have condoned animal testing and do not test on animals in the EU, Australia, and New Zealand. However, because Nivea sells products in China, the brand must test products on animals to comply with Chinese regulations.

These tests are conducted on Nivea products by local institutions authorized by the state.

According to PETA, Nivea conducts tests on animals in China, including rabbits, rats, guinea pigs, mice, hamsters, and monkeys. Sometimes, the test subjects are given anesthesia without painkillers and killed afterward.

Does Nivea test on animals?

Yes, Nivea (Beiersdorf) tests on animals for products sold in China as required by Chinese regulations.

Is Nivea vegan?

No, Nivea products are not all vegan, as Nivea uses animal-derived ingredients in the majority of its cosmetic products. Currently, the only Nivea range to contain non-animal derived materials is the NATURALLY GOOD products.

Is Nivea Leaping Bunny certified?

No, Nivea is not Leaping Bunny certified.

Does Nivea have any cruelty-free certifications?

No Nivea does not carry any cruelty-free brand certifications.

Does Nivea Use Palm Oil in its products?

Palm oil is used in many beauty products like shampoos, moisturizers, lip balms, etc. however, excessive palm oil harvesting is causing the deforestation of the rainforest and destroying eco-systems and habitats. But does Nivea use palm oil directly in its products?

The answer is yes. Nivea does indeed use palm oil in some of its products. However, according to Nivea, they are committed to source only sustainable palm oils.

But how do we know that the palm oil used is sustainable? Well, there is an organization called the Roundtable on Sustainable Palm Oil (RSPO). This organization certifies companies that produce palm oil sustainably. They even provide guidelines on what makes sustainable palm oil.

You can find more information about Beiersdorf’s RSPO certification on the RSPO website.

Summary: Is Nivea Cruelty Free?

  • No, Nivea is not totally cruelty free.
  • Nivea sells products in China which requires animal testing.
  • Not all Nivea products are vegan.
  • Nivea uses palm oil.

Cruelty-Free Alternatives to Nivea:

Nivea is one of the most popular brands out there. They make some of the most well-known products, but now you know that many of their products contain animal ingredients, and the brand isn’t actually cruelty-free.

If you care about animals, you might want to look into cruelty-free options. Here are five cruelty-free beauty products that are just as good as Nivea. We also have full articles on cruelty free moisturizers and cruelty free sun screens.

1. Aveda

Aveda cruelty free

Cruelty-free? Yes

Vegan? Yes

Best For: Face Cream, Body Moisturizer, Face Wash, Soap


Cruelty-free? Yes

Vegan? No, but Vegan options available

Best For: Body Moisturizer, Body Wash, Soap, Shampoo & Conditioner


Cruelty-free? Yes

Vegan? No, but Vegan options available

Best For: Cosmetics, Body Moisturizer, Body Wash, Soap, Shampoo & Conditioner


Aesop cruelty free alternative to Nivea

Cruelty-free? Yes

Vegan? Yes

Best For: Hand Cream, Body Moisturizer, Body Wash, Soap


Bethany Worthington BSc (Hons) (she/her) is the Sustainable Fashion Editor and Co-founder of Ecothes. She has a passion for the environment, and a long love of all things clothing, and combines those two interests with Ecothes. In her free time she loves dancing, hiking in the countryside, and laughing with friends.

Articles: 207

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