7 Sustainable Fashion Brands from San Francisco

San Francisco has already established itself as the world’s tech capital, but did you know it’s also a growing hub of sustainable fashion companies?

We’re going to take a look at some of the best clothing brands from SF that are using sustainable, ethical, and eco-friendly practices to change the fashion industry for the better.

1. Allbirds

Allbirds are footwear brand making waves in San Francisco and beyond. They’re a certified B Corp so you can be sure that they’re considering the environment as a key stakeholder.

The materials include recycled plastic bottles, castor bean oil, ZQ Merino fiber, BIO-TPU, TENCEL™ Lyocell, and other similarly eco-friendly materials. Furthermore, they have a Forest Stewardship Council® certification, which means that their materials meet strict standards to protect forests, and the animals, and communities around them.

They’ve also teamed up with Soles4Souls to donate lightly used returned Allbirds to communities in need all over the world. Their packaging is made from 90% post-consumer recycled cardboard.

Pay Allbirds a visit in San Francisco’s Jackson Square. They have stores around the USA in NYC, Boston, Seattle, Chicago, as well as a store in London!

Shop Allbirds

2. Everlane

Everlane San Francisco sustainable brand

Everlane was founded in San Francisco and their flagship store is located in the heart of the Mission.

This SF brand creates clean and well-designed essentials that everyone could use in their wardrobe.

Everlane partner with ethical factories to make sure their workers are treated fairly, and you can be confident that no unethical labor practices are taking place in Everlane’s supply chain.

They also have a highly transparent pricing model, showing you where their costs are incurred and the mark up they apply.

There have been discussions into whether Everlane is really a sustainable brand or not, but they’re still a long way ahead of most traditional fashion brands.

Shop Everlane

3. Cuyana

Cuyana San Francisco sustainable brand

Cuyana is an awesome SF based brand in the heart of Union Square. As well as their flagship, they also have a recently store in Palo Alto’s Stanford Shopping Center.

Cuyana makes a range of womenswear, footwear, and accessories with clean, minimalist design. They believe in having fewer, better clothes, made by skilled craftspeople around Europe, South America, China, and the USA.

This SF brand has also created the Lean Closet movement that works to give victims of abuse a fresh start in partnership with H.E.A.R.T. They’ll send you a bag that you can fill with your own used clothes and return to them (for free) that will go to a new home. You’ll also get a $10 voucher towards your next purchase.

Shop Cuyana

4. Tonlé

Tonle San Francisco sustainable brand

This zero-waste, fair fashion brand combines using clothes from leftover materials and creative pattern making that uses 100% of a given material. The remnant materials they use come from the leftover textiles from other brands, which, they are then cut and turned into yarn.

As well as that, Tonlé have a fair trade supply chain and only use natural dyes to reduce their environmental impact.

Shop Tonlé

5. American Giant

American Giant San Francisco sustainable brand

San Francisco is the tech capital of the world, and American Giant fit right in.

They are focused on creating the best Made in the USA clothing out there by using innovative fabrics and manufacturing processes ideal for casual or activewear.

American Giant makes both menswear and womenswear and their clothing is priced fairly considering they’re made in America.

Their HQ and flagship store is located on Natoma Street in San Francisco, and they also have a retail store in Williamsburg, Brooklyn.

Shop American Giant

6. Alternative Apparel

Alternative Apparel San Francisco sustainable brand
Image from SFGate

Alternative Apparel is another sustainable and eco-friendly brand from San Francisco that you should check out when you’re there.

They use non-toxic and low-impact dyes, eco-friendly materials, as well as paying workers in their supply chain a fair wage.

Alternative Apparel has a wide selection of menswear and womenswear (and even kids wear), so there’s something for everyone.

Shop Alternative Apparel on Amazon

7. époque évolution

époque évolution san francisco

époque évolution is a San Francisco based sustainable brand creating versatile, timeless pieces to ensure you’ve always got the perfect outfit for every occasion.

They use a range of organic materials to create their clothes, and equally as important, work with factories and mills that are committed to improving the working conditions of their staff, and are reducing carbon emissions.

For example, their work with San Francisco based D.A.D. Sewing House, a nonprofit that employs people going through hard times or who have had employment issues in the past, like homelessness, incarceration or mental health issues. They also work with a range of other factories using their work to make a positive impact.

If you’re looking for sustainable, minimalist essentials, époque évolution is for you.

Shop époque évolution

Wrapping Up – Best Eco-Friendly Brands in San Francisco

San Francisco ‘s tech scene is rubbing off on the fashion industry.

These brands are all making waves in the sustainable fashion industry thanks to their innovative and ethical practices.

We highly recommend checking them out if you’re visiting SF.


  1. I love this list! Another SF sustainable brand to check out is Epoque Evolution!

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