The Complete Guide to Sustainable Denim Brands

It’s hard to beat a good pair of jeans.

But did you know that denim production isn’t a sustainable or eco-friendly process?

Anywhere between 1500-7000 liters of water is used to create a single pair of jeans, and there is a range of toxic dyes and chemicals involved.

Luckily, there are some sustainable denim brands making huge progress towards sustainable denim.

From water recycling programs to re-using and upcycling old jeans, you’ll be sure to find a sustainable and eco-friendly denim brand you love here.

The best part?

You never need to compromise on style.

Without further ado, let’s jump into the brands.

Best Sustainable Denim Brands

1. Levi’s

Sustainability: Sustainable cotton, recycling programs.

Levi's sustainability

It’s hard to go wrong with a pair of Levi’s. Their jeans are sturdy, durable and will last you years if you treat them well.

Despite their size, Levi’s aren’t cutting corners on sustainability (like is often the norm with established brands). They’re part of the Better Cotton Initiative, and currently, over 20% of their cotton qualifies as Better Cotton. By 2020, their goal is to source 100% of their cotton from sustainable sources.

Levi’s have recycling and repurposing programs, so old denim can be given new life.

As you would expect, you’ll find almost any type of cut from Levi’s, so there’s something for everyone.

2. Re/Done

Sustainability: Upcycled vintage denim

redone eco-friendly jeans

If you love upcycling, Re/Done is for you.

They take used and vintage jeans, then re-builds them into more modern, unique pairs of jeans.

Every single item is made using old items, so each product is one-of-a-kind and you’ll be sure to stand out.

Shop Re/Done on Amazon

3. BLDWN (Baldwin Denim)

Sustainability: Made in the USA

bldwn denim

BLDWN (previously known as Baldwin Denim) is a brand for denim lovers who are after a new pair of Made in the USA jeans.

Their production methods and high-quality fabrics and designs make sure anything you get from them is going to last years. They started making jeans, however now offer a range of other clothes and accessories for both men and women.

Shop BLDWN on Amazon

4. prAna

Sustainability: Fair Trade Certified™ clothing, sustainable materials, Responsible Down Standard, Bluesign®systems to remove harmful chemicals from the production process.

prana sustainable denim

Founded in 1992 in Carlsbad, California, prAna creates Fair Trade Certified clothing from sustainable materials. Whether you’re going for a hike, attending a yoga class, or simply want to feel comfortable and look good, then prAna is for you.

They make their denim out of organic cotton and have a range of options for women and men.

If you love the great outdoors, we’re sure you’ll love prAna.

Shop prAna on Amazon

5. ABLE

Sustainability: Fair wages, provide economic opportunities for women in vulnerable areas.

able womens sustainable eco-friendly jeans

ABLE is a sustainable brand that creates a range of clothing and accessories, including denim.

Rather than only focusing on the environment, ABLE are doing their part to end generational poverty. Their employees (who are majority women) are located in communities that ABLE want to positively impact and they do it by creating jobs and ending cycles of poverty.

Their denim is hand made in Mexico and you’ll love how soft it is.

ABLE is based in Nashville and you can check out their denim in person or online.

Shop ABLE

6. Outland Denim

Sustainability: B Corp, sustainable employment and training opportunities to women who have experienced exploitation, water and energy reducing processes.

Outland Denim

Have you heard of Outland Denim?

Apart from making great denim, this Australian sustainable denim brand shot to fame after Meghan, Duchess of Sussex, wore a pair on her royal tour in Australia. They have lines for both men and women.

They’re a B Corp, and help provide employment and training opportunities to women who have been exploited in any way. They also incorporate water and energy reduction processes to ensure that you can feel good about wearing your new pair of jeans from them.

Shop Outland Denim

7. Nudie Jeans

Sustainability: Upcycling, members of Fair Wear Foundation, GOTS Certified, free repairs.

Nudie Jeans sustainable denim

Nudie Jeans are a leading denim company and have a massive focus on being sustainable.

Since Day 1 they’ve stuck to traditions and create jeans that are meant to be worn for as long as possible. All of the cotton used in their jeans is either organic (Nudie are GOTS Certified), fairtrade or recycled, and 99% of their materials in all of their products are sustainable.

In 2018 they swapped the leather back patch to one made from completely vegan materials.

Their goal is to have a completely carbon-neutral supply chain by 2025.

Another key benefit of buying a pair of Nudie Jeans is that the brand offers free repairs for life. That’s right. If your jeans get to the end of their life, Nudie will fix them for you, for free (or you can order a repair kit and fix them yourself).

Since they began their repair program they’ve saved 44,000 kilos of clothes from being thrown away.

Shop Nudie Jeans on Amazon

8. Iris Denim

Sustainability: Denim is all made in Canada, waste reduction in the supply chain.

Iris Denim

Iris Denim is a women’s denim brand that makes all of its jeans in Canada. They stock a range of classic cuts so you should be able to find whatever type of trousers you’re looking for.

They have a range of waste reduction processes in their supply chain, and they use biodegradable washing agents rather than toxic chemicals.

Shop Iris Denim

9. Bluer Denim

Sustainability: Made in USA, denim recycling and donation program, profit donations.

Bluer Denim

Bluer Denim makes true Made in America denim. Their selvage denim comes in classic cuts and there are options for both men and women.

Their denim is designed in Portland and milled in North Carolina using cotton from Georgia. Their rivets and zippers are forged in Kentucky. Finally, the final products are finished in Los Angeles.

If that’s not enough, they’re completely carbon-neutral and use completely recycled and sustainably made materials.

Bluer Denim is part of 1% For The Planet and they’ll also recycle your old denim for you.

They’re designed to look good, and we’re sure you’ll love Bluer Denim’s sustainable selvage jeans.

Shop Bluer Denim

10. Everlane

Sustainability: LEED-certified, efficient processes, transparent pricing

everlane womens sustainable denim brands

Everlane is a San Francisco based sustainable brand that makes great denim. But, don’t just take our word for it – look at the data.

Standard denim uses between 1,500 and 7,000 liters of water to create one pair of jeans.

Their factory, Saitex, uses only 0.4 liters. Their unique process recycles 98% of water which massively improves their efficiency and sustainability.

Saitex is LEED-certified and they use 80% fewer emissions than other equivalent factories thanks to their use of renewable energy to power it.

Everlane also has a transparent pricing model and shows where their costs are incurred and the mark up they apply so you know exactly what you’re paying for.

If you’re looking for a brand making sustainable denim, it’s hard to go wrong with Everlane.

Shop Everlane

11. Warp + Weft

Sustainability: World’s cleanest vertically integrated denim company.

warp and weft sustainable denim

Warp + Weft is the world’s cleanest vertically integrated denim company. That’s a big claim.

However, since Warp + Weft was founded they’ve saved 572,400,000 gallons of H20. They recycle 98% of the water they use and their eco-friendly factory incorporates a range of processes to improve their sustainability.

For example, their Dry Ozone technology is an eco-friendly alternative to chemical bleach. Their factories are fully compliant with International Social and Environmental & Quality Standards, and pay fair wages to their employees.

Another key benefit is that they control their whole production process, and can sell their sustainable denim at a fair price without major markups.

Shop Warp + Weft

12.Boyish Jeans

Sustainability: Water and denim recycling, reduced indigo, factory sustainability audits.

boyish sustainable jeans

Boyish Jeans is a sustainable women’s sustainable denim company creating vintage silhouettes updated with modern takes.

The brand uses ethical practices including less harmful chemicals in the dyeing process and uses a third of the amount of water typically needed in the denim production process.

Their shipping boxes, tags, and other hardware are all sourced from sustainable sources and denim cuttings are turned into new products.

Boyish’s factories are all regularly audited to ensure they meet high standards for social responsibility and sustainable processes.

Shop Boyish Jeans

13. DL1961

Sustainability: Sustainable and organic materials, water recycling processes.

DL1961 sustainable jeans

DL1961 is a sustainable denim brand from New York.

The cotton they use is GOTS, GRS, OCS, and RCS Certified. They use a range of sustainable materials, including Tencel™ and Refibra™ Lyocell, which are made from renewable wood sources.

Like some other brands on this list, they have water recycling systems that mean they use 8 gallons of water, rather than 1500 liters of water per pair of jeans they create, and their factory is partly solar-powered.

They make sustainable denim for women, men, and children, and ship all over the world.

Shop DL1961

14. Monkee Genes

Sustainability: GOTS certified factories.

Monkee Genes sustainable denim

Monkee Genes are a sustainable fashion and denim brand from the UK. As well as making stylish jeans, they also produce a range of other clothing.

All of Monkee Genes’ factories are GOTS certified, meaning they can track their materials through the entire supply chain to ensure they meet sustainable standards.

Shop Monkee Genes on Amazon

15. MUD Jeans

Sustainability: Closed-loop system, vegan materials, recycling program, denim lease program.

mud jeans sustainable

Mud Jeans is a sustainable denim company from the Netherlands.

The brand already meets the requirements to be part of the Circle Economy but they’re not slowing down.

MUD is also one of the pioneers of clothes leasing. Rather than purchasing a pair of jeans, you can lease them for a year, at €7.50/month (plus a €29 member fee). Once your lease is up, you can return your used jeans and they’ll recycle the material into a new pair. This shift from ownership to leasing is more sustainable and ensures materials are re-used and recycled, rather than simply sent to landfill.

MUD makes a range of styles for women and men.

Shop MUD Jeans

Wrapping Up – Best Eco-Friendly and Sustainable Denim Brands

There’s no excuse not to choose a sustainable pair of jeans as your next pair.

These companies are all making huge strides when it comes to sustainability in their denim production, and you’ll love how much better for the planet they are.

Know a brand that needs to be mentioned in this list?

Let us know in the comments below!

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